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Greg comes to Semphonic from Nokia where he was Head of Analysis managing the Business Analysis and Data Visualization teams. Greg was responsible for the measurement and analysis of all consumer data within the Services domains of Music, Media, Messaging, Games, and Social Location. Prior to joining Nokia, Greg was Vice President of Strategy & Analysis for Digitas where he led their Web analytics capability supporting clients such as Delta, Kraft, Heineken, and Time Warner Cable. Prior to joining Digitas, Greg was a senior analyst with JupiterResearch, focusing on the best practices for Web site operations, from staffing and budgeting to vendor selection. His areas of specialization included Web site analytics, site search, content management and usability. Greg has been quoted widely in the media, including The Wall Street Journal, CIO, ClickZ, and MediaPost and is a frequent speaker at industry conferences such as eMetrics,, Internet Retailer, Omniture Summit, and X Change.

Prior to joining JupiterResearch, Greg was Senior Manager of Strategic Web Analysis for Scholastic Inc., where he managed the Web analytics group for Scholastic's Internet division, e-Scholastic. He was responsible for staff development, infrastructure, strategy, best practices, and overall service delivery with respect to Web analytics. Prior to Scholastic, he was Director of Web Design & Production for Cendant Marketing Group, responsible for all aspects of Cendant's Web presence including content management, Web design, usability, e-commerce, Web analytics, e-mail and search engine marketing. Previously, he was Regional Operations Manager for an online database service distributing digital maps and data to the environmental consulting industry. Greg began his career as a professional Geologist supporting clients such as Mobil, Shell, and Exxon.