Life is full of new beginnings - a new year, a new love, a new baby, a new job, a new challenge. I have been blessed to have experienced all of these at one time or another and now I stand on the brink of something great - an opportunity to make a new beginning with Semphonic.
Most of my career has been dedicated to making the complicated facile. Be it technology, science, gadgets, or gizmos I have been lucky enough to be in positions where comprehending and communicating the nuances of complex systems have been my primary focus. This is also true for my new role at Semphonic.
Gary Angel and the team at Semphonic have presented me with many exciting challenges for the coming new year. Primarily, I will establish, build, and grow a new Semphonic office in New York. No simple task, but one that I will embrace with the same fervor I did some fifteen years ago when I founded the New York operations of DataMap Technology, an Internet start-up providing environmental maps and data to the financial and consulting sectors. Picture a Google Maps interface, however, instead of hotels and restaurants, we populated the base map with distance and direction to hazardous waste sites and chemical spills – good times.
Secondly, I am joining the executive management team and will be called upon to provide an additional voice to the chorus of thought leadership Semphonic is so well known for. No small errand to be sure. I have been part of highly technical, motivated and effective management teams before and I hope to bring the same inspirational influence to the team at Semphonic. Having spent the last week out in Novato with the management team participating in the 2010 planning sessions, I am energized and impressed by the caliber of talent and level of thought leadership Gary has been able to amass at Semphonic.
Last, but certainly not least, I have been tasked with developing Semphonic’s mobile strategy and measurement product offering. A challenge I am truly enthused about and one that sits squarely within my area of expertise. Having spent the last two years at Nokia working through the measurement challenges inherent in the mobile space, while simultaneously developing an enterprise-wide measurement standard, I am looking forward to leading Semphonic’s clients through the murky waters of mobile measurement as well as providing insight as to the what, how, and why of their mobile strategy. Most of all, I feel confident that I can provide immediate value and significant advantage to all of Semphonic’s clients.
A full set of challenges to be sure.
A great new beginning – most definitely!